The contents are structured with the aim of making known the market and the sector of Italian and European consumer goods and to deepen the activities and responsibilities of all business functions. The topics covered cover the entire value chain of food and non-food distribution and industrial enterprises. Seminars, store check, company testimonials are planned for about 40% of the classroom hours; cases and simulations, courses in the classroom or at companies to learn the use of management software used for industry analysis. Finally, there will be a study tour abroad to learn about the most advanced markets on the international scene and visit the most innovative stores in the sector. The journey allows to know the foreign markets and helps to understand the differences between what has been studied previously and the reference markets. The master boasts collaborations with international institutes such as the University of Stirling, the University of Edinburgh, the Stern School of Business in New York, the Kellogg School of Management in Chicago and the Nielsen in Chicago, New York and Shanghai will be the location of the study trip.